Here is a breakdown of the monthly list of deliverables included in the program:
Content Enhancement
- Monthly Content Updates: Regular, fresh content updates to keep the website dynamic and engaging.
- Storytelling and Achievement Showcase: Expertly crafted narratives that highlight the firm’s successes, milestones, and community involvement.
- Content Diversification: Development of a variety of content types, including blog posts, case studies, videos, infographics, and more, to enhance user engagement and SEO.
Visibility and SEO Enhancement
- Local SEO Optimization: Strategic updates and optimizations to improve the firm’s local search visibility, particularly through Google Business Profile enhancements.
- Press Release Syndication: Monthly press releases to announce significant achievements or insights, distributed to major news outlets for increased exposure and backlink generation.
- Backlink Strategy Implementation: A focused approach to building high-quality backlinks through syndicated press releases and strategic content partnerships.
Engagement and Marketing
- Interactive Content Development: Creation of interactive content elements to increase user engagement and time spent on the site.
- Targeted Content Marketing: Promotion of the law firm’s content across relevant channels to maximize reach and engagement.
- Regular Engagement Metrics Review: Monthly analysis of engagement metrics to refine content strategy and user interaction approaches.
Reputation and Branding
- Media Exposure Strategy: A structured plan to enhance the firm’s media exposure and brand recognition through targeted press releases and media outreach.
- Consistent Digital Branding: Ensuring uniform branding across all digital platforms to reinforce the firm’s identity and market positioning.
- Achievement and Expertise Highlighting: Special features or sections dedicated to showcasing the firm’s legal expertise, awards, recognitions, and case victories.
Operational and Strategic
- Google Business Profile Active Management: Regular updates and post creation for the firm’s GBP to enhance local visibility and client interaction.
- Strategic Content Calendar: Development of a content calendar that aligns with the firm’s marketing objectives and legal industry trends.
- Press Release Outcome Tracking: Monitoring and analyzing the outcomes of press release distributions to measure impact and adjust strategies for maximum effectiveness.